About Me
Hi, I'm a tech consultant and branding strategist based in Singapore. I help businesses turn ideas into engaging digital experiences by combining a strong foundation in computer science with cross-industry expertise in learning & development, interaction design, and design thinking.
I specialize in crafting bold brand identities and translating complex data into clear, compelling visual stories. Whether you’re building from scratch or reimagining your digital presence, I bring clarity, consistency, and creativity to every project — blending design that works with stories that resonate.
Business & Strategic Skills
- Brand Strategy: Crafting cohesive brand identities aligned with business goals
- User Experience Strategy: Mapping customer journeys and optimizing user flows
- Digital Storytelling: Communicating complex ideas through visuals and narratives
- Product Thinking: Bridging business needs with user-centered design
- Stakeholder Communication: Translating tech insights for non-technical audiences
- Market Research & Competitive Analysis: Identifying opportunities and positioning through research
Technical Skills
- Web Development: Next.js, JavaScript, TypeScript, HTML, Tailwind CSS
- Backend & Cloud: Python, Node.js, AWS, Google Cloud, RESTful API, Ruby on Rails
- Interactive Development: Unity3D, Protopie, Figma, Arduino
Languages
- Fluent: English, Mandarin (spoken & written)
- Proficient: Malay, Cantonese (spoken & written)